Posted in Commentary

iPad Service Stations in Apple Stores


According to USA Today, Apple unveiled a new way for customers to interact with and shop for Apple products in retail stores – the iPad station.

The “smart signs” allow customers to tap a button for help – sort of like a call attendant button on an airplane. Presumably, the iPads will also act like interactive signs, telling customers the prices, features, etc. about Apple products.

As a retailer, Apple is in the enviable position of outselling most retails stores on a square foot basis. Apple has a sales margin of about $5,100 per square foot of retail space. Even a high end store like Tiffany’s “only” sells about $2,6oo per square foot.

Apple continues to improve upon the “experience” the customer has when interacting with its products and retail stores. The intriguing aspect of this use of iPads is that it creates a market for other retailers to use the device similarly.

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