iPads are now being used by flight crews to improve customer service. The device lets crew members quickly identify where each customer is seated, who they are traveling with, club status and special meal requests.
The device does not limit crew to passenger information – Timetables, safety manuals and customer service updates are a part of the package.
Bill Francis, British Airways’ head of inflight customer experience, said: “The iPad is already allowing us to offer a more personalised onboard service, but the possibilities for future development are endless. We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
The trial is taking place now with a full rollout expected in months.
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